Amazon Prime Video is adding advertising in early 2024
Amazon announced today that it will include “limited ads” in movies and shows starting in early 2024 in the US, UK, Germany and Canada. Australia, France, Italy, Mexico and Spain will follow later in the year.
If you don’t want to see this ad, you can get rid of it for an extra $3 per month, provided you’re already an Amazon Prime member. (Prices for non-members will be announced later, Amazon said.
The news comes just days after Amazon announced its latest Amazon Fire TV hardware during an event at Headquarters 2 in Arlington, Virginia.
Amazon, in a post on its “About Amazon” news site, said it aims “to have significantly fewer ads than linear TV and other streaming TV providers.” However, it gave no indication of how many commercials (or their length) you would see per hour or half hour, or how often they might appear in movies.
Advertising isn’t entirely new to Amazon Prime Video. You will currently see ads in its Thursday Night Football streams, just like you would in any other NFL game. And Amazon says you’ll continue to see ads during live events.
Amazon did not give a specific reason for adding advertising, but said it was being implemented “to continue to invest in compelling content and continue to grow that investment over an extended period of time.”
Amazon said it would email Prime members about the change before the ads actually run on the service.
